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When we asked our followers to send us their TikTok viewing histories, we found distinct differences in political news shown to men and women. A significant gender gap has emerged in this year’s presidential campaign, with women voters breaking for Vice President Kamala Harris and men for former president Donald Trump. For participants in a unique Washington Post experiment, that gap has also shown up in their TikTok feeds. This fall, more than 800 American adults shared their TikTok viewing histories with The Post, opening a rare window on how the increasingly popular app presents political news. The Post found that female users received roughly 11 percent more content about Harris than men did, while men — even liberal ones — were more likely to be shown videos about Trump than women were. The 800 users who responded to The Post overwhelmingly identified as liberal. But the gender gap also showed up in a Post analysis of 300 TikTok users whose histories were collected in a parallel effort by researchers at Cybersecurity for Democracy, a nonpartisan multi-university project that studies algorithms. In that dataset — where liberals, conservatives and moderates were evenly divided — men were 12.5 percent more likely than women to see videos about Trump. The upcoming presidential election was by far the dominant political topic in users’ feeds. But men and women saw different topics: Men appeared to be following the war in Ukraine more closely than women; they also saw far more content than women about taxes and inflation. Women were more likely to see videos about reproductive rights and health care. They also were almost twice as likely as men to see a 2016 video of Trump running mate JD Vance saying “I’m a Never-Trump guy, I never liked him” — remixed by TikTok user @casadimusic to the 2003 hip-hop hit “Freek-a-Leek.” Caption from article by Jeremy B. Merrill, Cristiano Lima-Strong and Caitlin Gilbert
When we asked our followers to send us their TikTok viewing histories, we found distinct differences in political news shown to men and women. A significant gender gap has emerged in this year’s presidential campaign, with women voters breaking for Vice President Kamala Harris and men for former president Donald Trump. For participants in a unique Washington Post experiment, that gap has also shown up in their TikTok feeds. This fall, more than 800 American adults shared their TikTok viewing histories with The Post, opening a rare window on how the increasingly popular app presents political news. The Post found that female users received roughly 11 percent more content about Harris than men did, while men — even liberal ones — were more likely to be shown videos about Trump than women were. The 800 users who responded to The Post overwhelmingly identified as liberal. But the gender gap also showed up in a Post analysis of 300 TikTok users whose histories were collected in a parallel effort by researchers at Cybersecurity for Democracy, a nonpartisan multi-university project that studies algorithms. In that dataset — where liberals, conservatives and moderates were evenly divided — men were 12.5 percent more likely than women to see videos about Trump. The upcoming presidential election was by far the dominant political topic in users’ feeds. But men and women saw different topics: Men appeared to be following the war in Ukraine more closely than women; they also saw far more content than women about taxes and inflation. Women were more likely to see videos about reproductive rights and health care. They also were almost twice as likely as men to see a 2016 video of Trump running mate JD Vance saying “I’m a Never-Trump guy, I never liked him” — remixed by TikTok user @casadimusic to the 2003 hip-hop hit “Freek-a-Leek.” Caption from article by Jeremy B. Merrill, Cristiano Lima-Strong and Caitlin Gilbert
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Here’s why some billionaires are going soft on Trump. With the White House appearing increasingly up for grabs, and especially as polls have tightened, numerous billionaires and other leading executives have taken steps in recent months to stay out of the race — even if they had criticized Trump after the Capitol insurrection of Jan. 6, 2021, calling his encouragement of the riot a threat to American democracy. Others who previously backed Democrats have stayed silent this election, which some critics and Trump supporters alike have interpreted as a peace offering to the GOP presidential nominee. Two Trump campaign advisers said numerous executives have been trying to reach out to the former president’s team late in the race. “I’ve told CEOs to engage as fast as possible because the clock is ticking … . If you’re somebody who has endorsed Harris, and we’ve never heard from you at any point until after the election, you’ve got an uphill battle,” the Trump adviser said. “People are back-channeling, looking at their networks — they’re talking to lobbyists to see what they can do to connect with the president and his team.” Trump allies hailed what they say are signs of neutrality from other billionaires. Amazon founder Jeff Bezos, who owns The Washington Post, decided that The Post would no longer endorse presidential candidates, a change announced last week. The Post had an endorsement of Harris in the works. That came just days after Patrick Soon-Shiong, who owns the Los Angeles Times, blocked that paper’s endorsement of Harris. Both moves sparked an uproar, with critics saying they reflected concerns about the owners’ financial interests — Amazon has billions of dollars in cloud computing contracts with the federal government, and Blue Origin, Bezos’s rocket company, has contracts with the Space Force and NASA. Soon-Shiong, a biotech investor, could have future business before federal regulators. Caption from original article by Jeff Stein, Jacqueline Alemany and Josh Dawsey.
Here’s why some billionaires are going soft on Trump. With the White House appearing increasingly up for grabs, and especially as polls have tightened, numerous billionaires and other leading executives have taken steps in recent months to stay out of the race — even if they had criticized Trump after the Capitol insurrection of Jan. 6, 2021, calling his encouragement of the riot a threat to American democracy. Others who previously backed Democrats have stayed silent this election, which some critics and Trump supporters alike have interpreted as a peace offering to the GOP presidential nominee. Two Trump campaign advisers said numerous executives have been trying to reach out to the former president’s team late in the race. “I’ve told CEOs to engage as fast as possible because the clock is ticking … . If you’re somebody who has endorsed Harris, and we’ve never heard from you at any point until after the election, you’ve got an uphill battle,” the Trump adviser said. “People are back-channeling, looking at their networks — they’re talking to lobbyists to see what they can do to connect with the president and his team.” Trump allies hailed what they say are signs of neutrality from other billionaires. Amazon founder Jeff Bezos, who owns The Washington Post, decided that The Post would no longer endorse presidential candidates, a change announced last week. The Post had an endorsement of Harris in the works. That came just days after Patrick Soon-Shiong, who owns the Los Angeles Times, blocked that paper’s endorsement of Harris. Both moves sparked an uproar, with critics saying they reflected concerns about the owners’ financial interests — Amazon has billions of dollars in cloud computing contracts with the federal government, and Blue Origin, Bezos’s rocket company, has contracts with the Space Force and NASA. Soon-Shiong, a biotech investor, could have future business before federal regulators. Caption from original article by Jeff Stein, Jacqueline Alemany and Josh Dawsey.
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